Wednesday, August 8, 2012

Oxymoron Kickstarter is the Very Definition of Outside-the-Box Promotion

I recently caught wind of the Kickstarter program by Tyler James for his Oxymoron hardcover graphic novel, published by ComixTribe. The project is described as'

'a hideously beautiful graphic novel about a contradiction-obsessed psychopath. Because everyone loves a good villain.

Regarding the Kickstarter program itself' frankly, I'm stunned senseless.

The Oxymoron Kickstarter is one of the most innovative, outside-the-box promotional programs I've ever seen or even heard of. There are thirty-four levels of participation for pledges, plus added bonuses are 'unlocked' for pledge-givers when certain overall thresholds are met.

Just a few of the really cool features of their Kickstarter program:

  • One pledge level grants you to receive copies of every book ComixTribe has published or will publish for the rest of your life.
  • If the overall $20K goal is met, all backers with creative aspirations will be invited to pitch content for an 'unlocked' Oxymoron Volume Two.
  • Stretch goal funding unlocked ten variant hardcover editions, allowing qualifying backers to select the cover of his/her choice.
  • A 'Campaign Victory Party' will be broadcasted live on Talkshoe where James and the Oxymoron contributors will get to personally thank backers that call in.
  • When the pledge goal surpassed the $15K mark, the hardcover 'super-sized' to an Oversized format (think Walking Dead-sized).
  • Earn a script critique from Eisner Nominee Jason Ciaramella (IDW's The Cape).

Here's a look at their Kickstarter video:

'and a summary of the multiple features that make up the book:

Personally, I'd like to see these guys reach their ultimate goal, simply as a reward for their innovation. There are only three days left in their Kickstarter, as the campaign ends at midnight EST on Friday, August 10th.  A complete listing of all their pledge rewards can be found at their Kickstarter page.



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